We Blog CRM

Software-as-a-service is set to explode as a means of delivering software to businesses in Asia. This is as per a report by Springboard Research. The SaaS CRM market is estimated to be worth a very impressive $69 million and expected to touch $460 million by the year 2010, this is a CGR of 61%. The countries that will feature predominantly in this include Australia, Singapore, Hong Kong, Korea, India, and China.

This can only be good news for SaaS vendors all over the world including SAP, Oracle, and Microsoft. The region’s interest in SaaS CRM will boost its legitimacy as a vehicle for delivering software for large enterprises. Companies such as Salesforce.com have already started wooing the big companies with their on-demand CRM products.

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High street British optician Specsavers, which has around 600 stores in the UK, has decided to deploy Infor CRM Epiphany. The CRM system is expected to help the company achieve that most desired position - one where it has a single view of its customer. Specsavers intends to use the Sales and Service modules of Epiphany to boost its call center program with a view to support its client retention efforts. Epiphany is a big leap forward from the spreadsheets and notepads which the company used to process customer data. Infor CRM should enable the company call center to react more swiftly and with greater certainty to customer queries and resolve issues faster.

In-depth, real-time customer information will surely enhance the staff working experience as well as the customer experience fostering loyalty amongst both for Specsavers. Another advantage is that with accurate customer information, the company can personalize its services to suit the needs of the customer.