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A nation-wide survey conducted in England conducted on behalf of HTK as revealed that a huge 66% of SMEs are not happy with the procedures that they have in place for dealing with customers. The survey covered more than 200 SMBs. According to Cambridge-based research specialist, Analysys that carried out the survey a lot of SMBs were pretty open to the idea of hosted technology. Almost all SMEs considered were technologically aware and over two-thirds had a broadband connection.

A significant proportion, more than half in fact stated that it intended to deploy hosted software within the next twelve months. The survey covered businesses across a spectrum of technologies and industries. Capital cost, understandably was the main concern and stumbling block in implementing CRM. Traditional CRM is an expensive proposition and inspite of problems with marketing and customer management, many SMEs simply do not entertain thoughts of CRM. SaaS has offered a ray of hope as it’s a much cheaper software alternative.