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AutoSurvey, a provider of customer loyalty software, is undergoing a name change. From this point forward, AutoSurvey, Inc. will be registered under an unpronounceable glyph. Future press material may contain references to “The Company Formerly Known as AutoSurvey, Inc.”

Ah, would that it were so.

As it turns out, AutoSurvey, Inc. will now be called “Vital Insight Group, LLC.” Reportedly, company executives decided to differentiate between AutoSurvey the web-based CRM product and AutoSurvey the business due to plans calling for consolidation of the company’s additional product lines under one entity.

Said Jason Tryfon, now president of Vital Insight Group: “…we’ll be combining several development teams and growing several product lines under one roof, adding increased functionality, support and Research & Development.”

In 2006, The Company Currently Known As Vital Insight Group experienced growth that saw the company boom from fewer than 100 automotive dealers to over 1,000, while company revenues quadrupled.

Vital Insight Group, LLC is headquartered in Scottsdale, Ariz. with Canadian operations located in North York, Ontario. The company also maintains a regional based office in Los Angeles.