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With traditional decision making tools that rely on past data gleaned from various sources using a plethora of data mining tools, it is not possible to take decisions that will be as effective as those based on near-real time information. crm-daily.com says:

BI is now filling that gap with new analytical features plus the capability to access a broad, up-to-date array of data sources made available recently through advanced integration technology. Meanwhile, the fruit of that higher-quality number crunching is being delivered to a much broader range of users.

Go to: Seeing the Future with Business Intelligence