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An article on the website Customer Strategy titled CRM: The comeback kid has an element of humor for me. I mean it’s becoming so regularly monotonous to hear that CRM is going strong/will make a comeback inspite of so many deployment failures. I guess if there is one technology that is making its vendors and promoters millions more on promise and less on delivery of promises, its CRM.

The enticement of a vendor pitch backed with figures, charts, graphs, promises, and maybe a success story would be too strong for a company to resist. More than that, it is the desires inherent with every business, which CRM purports to fulfill and the confidence that “we will do it right, god willing” is what drives companies to flirt with CRM. That’s my guess.