CRM For The Sole Proprietor
Am not sure if Maximizer is stepping into virgin territory, for me at least this is the first time that I am hearing of CRM for the sole proprietor. Of course there are contact managers out there that can be used by entrepreneurs and work from home moms but what Maximizer has done is to be there for the entrepreneur and hopefully grow with him as he moves towards becoming a mid-market player.
The Maximizer Contact Manager allows entrepreneurs to get an idea of how to incorporate CRM into their business. Maximizer hopes that once businesspersons learn the CRM ropes with the help of the stripped down version they will move to the vendor editions that offer more bells and whistles. This transition to a full-featured CRM will accompany a maturity in business and will happen in a seamless manner so that entrepreneurs can add functionalities such as customer service, case management, and marketing when they feel that the time is right.
Maximizer is offering its entrepreneur package at a low cost; features offered include analytics, mobility, reporting and time management and more.
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