We Blog CRM

HubSpot Inc. announced their launch of HubSpot Leads, currently in beta mode, that is a customer relationship management (CRM) tool. HubSpot is a provider of internet marketing software that helps businesses build up their client base and online presence. HubSpot has tools in their CRM software that facilitate lead generation, search engine optimization, blogging, analytics and social media.

HubSpot API, the company’s newest CRM tool, enhances the interoperability between HubSpot’s lead capture and any CRM software to create a closed loop marketing initiative. This is the first platform in a family of HubSpot Application Programming Interfaces (HAPI) that will give developers the ability to create innovative marketing applications.

HubSpot users can already enjoy closed loop marketing analytics with Salesforce.com, but the new CRM tool will help customers extend the option to other CRM systems. With HubSpot Leads API, users can streamline their marketing and sales processes which will increase ROI.

HubSpot Leads API CRM tool has plans to develop integrations for SugarCRM, NetSuite and Microsoft Dynamics CRM as well. The CRM systems will be part of HubSpot’s Certified Partners program. HubSpot Leads API are also developing a mobile leads application for the Android that gives users remote access to leads and contact information.

“The availability of this API is going to open things up for all our clients who have been eager to connect the dots between their marketing and sales efforts,” said HubSpot partner, Daniel Lynton. “We’ve already implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great so far and will solve a lot of workarounds that marketers have traditionally used, giving them visibility into marketing ROI.”

HubSpot Leads API gives users the ability to rely on one consistent source of data for their marketing initiatives. Developers can use HAPI to create unique applications that are relevant to their specific business. HubSpot’s CRM integration tool will also expose other applications and data sets to existing content and blogging systems.

“At HubSpot, we are building marketing stars who must have full visibility into the sales return on their marketing investments,” said CEO of HubSpot. “The Leads API is how we can give this critical business intelligence to our entire customer base, regardless of their choice of CRM. HAPI extending the entire product will ultimately provide a foundation for marketers to transform their entire marketing exosystem.”

Krawler Inc. announced some exciting news today for the Mobile CRM Industry. The company’s web-based application Deskera is now available for the Apple iPhone. Deskera’s slogan is: “better, faster, easier”, and with the new Mobile iDeskera CRM, they can now add ‘anytime’ and ‘anywhere’ to that list.

Taking Deskera mobile, extends usability and allows users anywhere access to and management of information. iDeskera’s CRM interface features tap, drag-and-drop functionality, and lets users customize reports and manage information; on the fly.

The mobile app also boasts the ability to manage multiple email accounts, and allows decision makers to implement customer-centric strategies for effective sales management.

CEO of Krawler, Shashank Dixit announced that by creating Deskera, the company was trying to correct the failure rates associated with CRM platforms. He explains that: “Deskera CRM redefines the user experience by providing spreadsheet simplicity for viewing, entering and updating information quickly and easily. Now iDeskera CRM for the iPhone extends that usability to one of the industry’s most popular mobile platforms.”

What sets iDeskera apart? Unlike other CRM platforms, iDeskera has an intuitive spreadsheet-style interface, which gives sales reps click-and-type simplicity for managing information.

iDeskera CRM’s launch is being announced in conjunction with the iteration of Deskera Spring 2010. The products kick-off the expansion of Krawler and their software as a SaaS suite in the US market. In addition to integrating into the US market, the company also plans on educating and supporting US-based resellers.

For more information on availability and pricing, please visit: http://www.deskera.com/

Canadian business intelligence software company Indicee completed their Series A funding this week, with $6 million from Granite Ventures and Yaletown Ventures. Their platform is cloud-based, and allows users to aggregate data from their business applications to generate reports.

Business intelligence is invaluable to businesses of all sizes, and Indicee aims to offer cost-effective products to bring such reporting to everyone.(Though from their intro video, posted below, they seem to be initially targeting smaller companies managing the businesses across multiple applications.) Tapping into productivity software and applications like Excel or Quickbooks, Indicee pulls business data and automatically commences reporting and analysis from the cloud. Their software will also answer business questions with visualizations and reports produced from on-demand data in the cloud. Data can also be shared easily (and securely) with colleagues and associates.

Indicee was recently released to beta testers, and the users include Mary Kay Cosmetics, Alco Ventures, and Sage Software.