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According to Robert Blumstein, research director of CRM, IDC, proper analysis of business data can lead to a ROI of around 112% in a very short time. BPM, SCM, and CRM are included in business analytics software. Customer data analysis provides businesses with greater insight and relevant data that can be used to offer service in a more consistent manner.

Spreadsheets are not meant for use in customer data analysis. An effective marketing campaign originates from accurate customer information. Incorrect information, for example wrong birthdates and email addresses, provided by customers can skew the customer clusters which can affect the decision making process.

Business analytics tools help to weed out inconsistent information. A business analytics software consists of applications that can track, analyze, and prepare models. The applications support both reporting and decision making processes. The software also includes tools for data warehousing, business intelligence, technical data analysis, etc. crm-daily.com says:

Packaged applications, on the other hand, fulfill a recognizable business process and use integrated data from multiple sources. "You can never entirely get rid of bad data," said Blumstein. "But there’s a lot you can do to improve it."

Go to: Analyzing Data To Boost the Bottom Line