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A major misconception is that only big enterprises require CRM; many small companies therefore lose out on the advantages they could otherwise avail if they were to focus on CRM. crm-daily.com says:

"The key is to create a culture of information sharing in order to improve the customer experience. No matter what size the company, everyone cares about improving the customer experience," Yankee Group analyst Sheryl Kingstone said.

Go to: Small Business CRM: Pitfalls and Mishaps