We Blog CRM

As though the allure of no price weren’t enough, Free CRM has just added another perk: Google Gmail support directly integrated in the product. And yes, Free CRM does literally live up to its name. All that is required to take advantage of the offer is to set up a (free) Gmail account at Google.com and then a (free) CRM account at FreeCrm.com By integrating Google Gmail, users are able to send mass email campaigns, newsletters, etc. directly within the Free CRM system. Any contacts you have already amassed in Gmail are simply transferred to the contact database in the Free CRM program. Gmailers can view POP mail boxes using SSL encrypted security, and this security is provided when emailing from FreeCrm.com as well.

According to press material (a release instantly all over the web), “The combination of FreeCRM.com business services with Google’s Gmail provides an inexpensive vehicle for powering small businesses using the latest in online communications technology.” Indeed, zero is a very low price, and this service could well represent thousands of businesses’ first experience with the benefits of CRM. Free CRM opened less than two years ago and already boasts more than 30,000 companies and 53,000 subscribers. Free CRM has now established itself as the world’s single largest on-demand CRM provider.

Included in Free CRM are unlimited data storage and XML data integration; Microsoft Outlook integration; Palm Pilot support; RIM / BlackBerry support; and Pocket PC support. Free CRM representatives again pushed the idea that their company is to act as a full-on competitor to the dominant growing giant SalesForce.com, though Act, GoldMine, Siebel On-Demand and SugarCRM also get notice from Free. As for the competition, this latest addition to Free CRM is a double-edged sword: Many will be introduced to CRM thanks to the low low low price, but one wonders how many will later switch to any service which must be paid for…