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If GoldMine were smart, they’ll be featuring a piece by Gene Marks headlined “CRM is not a four-letter word” – it’s even got a clever title – out of the San Antonio Business Journal. Not only does folksy writer Marks bring home the message that CRM product is actually for real, honest-to-Adam Smith down-home folks with small businesses, but he trumpets the specific virtues of GoldMine.

GoldMine, writes Marks, makes small businessman Jake Moyer’s company work: It “would be crippled without his GoldMine system. He lives on it. He swears by it. He can’t get by without it. He would completely die without it.

(Interestingly enough, we never actually find out what ol’ Jake actually does; perhaps he’s famous in San Antonio. Surely, it’s not that small a town…)

Marks is a CPA who writes the “Penny Pincher’s Almanac” column (think of the ad copy, Goldminers…) for the San Antonio Business Journal and is most recently the author of “Outfoxing the Small Business Owner.” Today, Marks heads up the Marks Group after leaving the position of KPMG senior manager.