We Blog CRM

Go ahead, Google it.

You did, didn’t you?

No wonder one story dominated any remotely connected industry media today.

In the spirit of “My enemy’s enemy is my friend,” the breathtaking whispers say that Google is currently in discussions with Salesforce.com to design some sort of alliance against mutual foe, the biggest of them all, Microsoft.

The story appears to have been broken by the Wall Street Journal under the headline “Google, Salesforce.com Weigh Alliance to Battle Microsoft.” Reported in the piece was that some results from the discussions will be revealed “within the next few weeks.” (Tentative, ain’t it?)

The WSJ article went on to hint at what “could be a Web-based offering that integrates some of Google’s online services such as email and instant-messaging with those of Salesforce.com, whose customer-relationship management tools help salespeople track their accounts.”

Salesforce’s share prices rose by 5 percent, or $2.14, to $47.94 following the breaking of the story.