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A little reading recommendation comes for you today from telephony/customer relationship management VendorGuru.com: A white paper entitled “Taming Telephony: Avoiding Common Mistakes in Choosing a Vendor.”

As a tease to the meat of the material, paper author Bob Embrey states that “Pre-planning is a critical and often neglected phase of deployment, as it links business goals to product features and capabilities … Defining your business objectives and your technical requirements at the outset of the evaluation process is critical.”

The telephony white paper was created to assist businesses in “evaluating web-based applications, VoIP service and providers, interactive voice response, data integration, full call center capabilities and other options.”