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In fact, let’s not wait until CRM firms announce one at a time that they’ve taken home a prize from CRM Magazine at the Destination CRM 2006 Conference. Trophy-baggers this year included the following.

Influential Leaders were Edward Abbo, senior vice president of CRM products, Oracle; Larry Ellison, CEO, Oracle; Greg Gianforte, CEO and founder, RightNow Technologies; Zach Nelson, president and CEO, NetSuite; Brad Wilson, general manager, Microsoft CRM.

CRM Elite Award, Enterprise Suite CRM: Glenmede Trust Company.

CRM Elite Award, Midmarket Suite CRM: Pacific Coast Feather.

CRM Elite Award, SMB Suite CRM: POS Supply Solutions.

CRM Elite Award, Marketing Automation: Interval International. Rising Star Award: Callidus Software, CAS, Perseus Development/WebSurveyor, SugarCRM and Visible Path.

Market Leaders, Enterprise Suite CRM: Siebel Systems, winner; Amdocs; PeopleSoft; Salesforce.com; SAP; Oracle was named “The One To Watch.”

Market Leaders, Midmarket Suite CRM: Salesforce.com, winner; Microsoft: NetSuite; RightNow Tehcnologies; SAP; Siebel Systems and Sage Software, ones to watch.

Market Leaders, Small Business Suite CRM: Maximizer, winner; FrontRange, NetSuite, Sage, Salesforce.com; Microsoft, one to watch.

Market Leaders, Sales Force Automation: Salesforce.com, winner; Entellium; Maximizer; Sag; Salesnet; Siebel Systems, one to watch.

Market Leaders, Marketing Automation: Unica, winner; Aprimo; SAP; SAS Institute; Siebel Systems; Teradata, one to watch.

Market Leaders, CRM Analytics: SAS Institute, winner; Business Objects; Cognos; Hyperion; Oracle; Teradata, one to watch.

Market Leaders, Data Quality: DataFlux (SAS), winner; First logic (Business Objects); (Harte-Hanks) Trillium Software; IBM (Ascential Software); Pitney Bowes (Group 1 Software); Informatica, one to watch.

Market Leaders, Consultancies; Accenture, winner; BearingPoint; Capgemini; Deloitte Consulting; IBM Business Consulting Services; Wipro Technologies, one to watch.

To all the winners (and everyone’s a winner, tonight, ladies and gentlemen), CRM magazine editor-in-chief David Myron said, "Congratulations to this year’s award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts."