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Malayan Banking Bhd (Maybank) has announced an investment of $16.3 million for “what is believed to be the country’s largest call center owned by a local financial provider,” according to press material. Of chief importance in the investment is the deployment of such technologies as interactive voice response facility and customer relationship management software that are still relatively new in the area.

Maybank has amassed an impressive total of seven million customers and Maybank heads decided to adapt to modern customer service needs. The Maybank contact center boasts some 300 employees.