Integration of ERP and CRM
Companies that prefer to eschew risks usually opt for a CRM solution offered by their incumbent ERP vendor. A proper integration of ERP and CRM leads to increased operational effectiveness and efficiency. Properly integrated front- and back-ends lead to a streamlining of the processes that constitute the value chain and lead to a reduction in cost. crm2day.com says:
Additionally, the tight integration provides a consistent view of customer and back-office information for –theoretically- anybody who needs it4, empowering the decision making across the enterprise.
Go to: Integrating CRM with ERP