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Puredata CRM, a provider of services and software solution to B2B organizations, yesterday launched its Customer Intelligence Lifecycle Management or – yes, unfortunately enough, it’s time for another acronym – CILM.

In explaining CILM, Puredata CRM managing director Julian Bradder said that “CILM is the integration of business processes from multiple disciplines that serve to provide effective and legal management of customer databases. Through the provision of project management, data management, contact centre, solution sales and technology we are able to deliver a rigour in the management of these systems.”

Puredata was formed in 2006 after a number of years of managing major corporate accounts for a US software provider.