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Loyalty Lab’s integrated marketing platform features a stand-alone email product that enables integrated targeting, segmentation, and CRM capabilities. Businesses can send personalized and precise messages thanks to a range of data integration options. The platform is easy to deploy, in fact it is as the company puts it ‘Ready-Aim-Engage’. Marketers can use emails to create marketing messages that can be utilized in different environments such as social networks. Multi-channel integration allows marketers to follow campaign performance and tweak their efforts accordingly.