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Maximizer, which bills itself as the leading provider of simple and accessible CRM solutions, launched CRM Express Services. The services suite is a response from the company to what it terms “overwhelming market demand”. The CRM Express Services Suite aims to help SMBs achieve better ROI on their investments and benefit from enhancements in business processes.

The service purports to address the important issue of user adoption that enables SMBs to benefit from knowledge transfer. The service suite can be implemented in a manner that takes into consideration a company’s growth plans and offers the required scope for scalability.

CRM Express Services consist of three categories. These are planning, activation, and optimization.