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Satellite navigation device firm TomTom has moved from an on-premise to an on-demand delivery model for its CRM. For TomTom, CRM is a mission critical system and the company has put full faith in its SaaS CRM from RightNow’s London-based data center. TomTom feels that the SaaS model will allow it to focus more on its core competencies which lie in the field of satellite navigation.

TomTom feels that the SaaS way is a step in the right direction for empowering its agents all over the world so that they can offer better customer service. Tighter cost control, better resource allocation, better use of infrastructure are some of the benefits that TomTom hopes to accrue as it prepares to acquire more customers and braces for exponential growth.