NetSuite IPO Perks Enterprise Interest In SaaS
The NetSuite IPO struck a big blow on behalf of the SaaS market. It heralds a new beginning for SaaS which has till now largely focused on SMBs. The smashing success of the IPO, which saw the NetSuite stock price go up twice in two days, has not only pleased the investors but also large companies notwithstanding issues regarding integration, customization, and an environment where mixed applications may have to exist.
Moving to SaaS from licensed software involves integration on an enterprise scale and raises several issues for the IT department. NetSuite and other SaaS vendors can however make inroads in the enterprise markets where they will have to slug it out on a product-by-product basis. This means that SaaS vendors offering suites will have to do a rethink and position their products differently.
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