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Michael George has officially moved into the president / CEO position at QVC. After having served as CEO-elect and president for six months, George and industry players were surely not surprised to hear of the decision after former CEO Doug Briggs’ retirement.

George made his way up to the top of the QVC chain by developing the CRM capabilities and e-commerce at Dell Computers. George’s last position at that company was CMO.

With sales of $6.5 billion, QVC boasts broadcasting in four countries and 160 million homes with sales on the order of $6.5 billion. QVC ranks second among American networks in revenue.