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Even though online shopping offers several conveniences such as shopping from home, door delivery, and low prices, shoppers still frequent the conventional brick and mortar stores. One reason for this is the need for interacting with fellow human beings while making a purchase. crm2day says:

The “humanizing” of a website can be quite expensive and furthermore it’s not a differentiation factor anymore. At present the question is, how online stores can maximize customer value, and this from the very first visit of the potential customer.

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