We Blog CRM

China Telecom: Now how’d you like to sign that baby up for implementation?

PacificNet Epro was able to bag this one, announcing today the firm’s engagement to enhance the CRM service level and telemarketing management capability of China Telecom’s customer service center known as the “10000 Information Hotline.”

Company officials cited the following “deliverables” undertaken as part of the contract: Development of Outsourcing Telemarketing Program, Call Center Workflow Design, Business Management, Project Return On Investment (ROI), Critical Success Factors on Customer Affinity, Five Steps of Customer Service and Telemarketing, How to Design Effective Telemarketing Script, and Customer Service Agent Role Playing Sessions.

As though more excuses were needed to justify doing business in 21st century China, PacificNet CEO Joseph Levinson reiterated the importance of the upcoming Beijing Olympic Games and the infrastructural changes due to the event in China. “We believe that our fundamentals are stronger than ever and that market opportunities for sustainable growth and profitability in China’s CRM, telecom and e-commerce services are vast.”

China Telecom is the largest fixed service telecommunications provider in China, which includes data, the internet, and the XiaoLingTong PAS wireless system. China Telecom is the leading provider of fixed line telecommunications services in China, providing voice, data, image, multimedia and telecommunications and information services in 20 municipalities, provinces and autonomous regions in China with a subscriber base exceeding 200 million.

Beijing- and Hong Kong-headquartered PacificNet Inc. is an investor in and operator of companies that provide outsourcing, e-commerce, and value-added services in China, such as call centers, telemarketing, direct response television marketing, CRM, interactive voice response, mobile applications, and communications product distribution services. PacificNet corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, and the Hong Kong government. PacificNet employs over 2,300 in China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, Macau, and branch offices in 26 provinces.