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In what looks to have been a day of releases, yesterday also saw Entellium announcing the full availability of a new version of its CRM software designed for the small business known as Rave.

The hip-sounding name is actually reflective of an interesting progressive philosophy behind the product. Rave was developed using Gamer Influenced Design, an Entellium-grown concept that incorporates elements found in video games.

“Rave is CRM remastered for sales people,” stated Entellium president/CEO Paul Johnston. “After doing a great deal of research, we found that gamers and sales professionals are remarkably similar. Both play against the clock, score points and require a play-to-win mentality to succeed. Based on these similarities, there is a great deal that business software can learn from the gaming world related to product design.”

Excellent idea, dude. Really. In all seriousness, if this thing doesn’t sell like virtual hotcakes fast, CRMchump would be blown away.

Zap.

Founded in 2000, Entellium specializes in Customer Relationship Management software for small- and mid-size businesses and for enterprise departments. Entellium is headquartered in Seattle, Wa., and maintains a global research and development office in Kuala Lumpur, Malaysia.