We Blog CRM

RightNow Technologies has a added multi-channel feedback features in its May ‘08 release of its on-demand CRM package. Essentially, a consumer feedback feature, the new feature incorporates online chat. This throws open several possibilities for web marketers. They can obtain consumer feedback in real time, customers can get issues resolved faster, surveys are attached with the chat platform, and the contact between and company and its customers becomes more personal.

RightNow CRM enables surveys during phone calls, via e-mail as well as on the Web. The chat feature will help RightNow CRM strengthen its position as an application friendly towards business-to-customer communication.