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Ribbit Corporation, a VoIP company, has added a service that allows users to push voicemail from their cell phones to a Salesforce database. This updates customer records and facilitates sharing of data. Voice messages are automatically converted to text, thus eliminating manual text entry. The new feature introduced by Ribbit allows “conditional call forwarding” wherein calls made by Ribbit customers get forwarded to Ribbit’s Web-based platform which diverts the data to Salesforce.

“We’re targeting a different and important area like Salesforce Professional Edition or customers who have got a team of people relying on their cell phone to do their job,” said Greg Goldfarb, general manager of software as a service at Ribbit , in a statement. “Such products are interdependent on having a certain type of infrastructure.”