We Blog CRM

Salesforce.com today announced that Magma Design Automation Inc. has extended Salesforce from sales to its four customer support contact centers in the U.S., Asia and Europe. Further, Salesforce numbers show that Magma achieved a nearly 10 percent increase in staff productivity thanks to the customer service benefits of the program.

Using the on-demand platform Apex, Magma developed custom applications in its Salesforce solution to track pre-sales activities, post-sales activities and concomitant product requests. The company also leveraged Apex to integrate its existing source code management application to enable tracking of all product management activities, for an integrated CRM solution.

Magma’s software for integrated circuit design is a company specialty and is recognized as a major player in semiconductor technology. Magma provides software for IC implementation, analysis, physical verification, characterization and programmable logic design. Magma is headquartered in Santa Clara, Calif.

Salesforce.com is currently the market and technology leader in on-demand business services. Salesforce.com’s on-demand platform AppExchange allows the building of new applications, customization, and integration of the Salesforce suite. Salesforce.com today manages customer information for approximately 23,000 customers and approximately 501,000 paying subscribers including Advanced Micro Devices, America Online, Cendant Rental Car Group, Dow Jones Newswires, Nokia, Polycom and SunTrust.