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Salesforce.com, which provides On-demand CRM, is looking to build its business in the Asia-Pacific region in order to tap new markets. Stephen J. Russell, CEO and President, Salesforce.com has stated that the company aims to become a market leader in this region in the field of business and product delivery to customers. The Asia-Pacific regional hub has been established in Singapore and the company is set to expand its presence to other countries from there.

The company is looking toward the Multimedia Super Corridor (MSC) in Malaysia as a launchpad for growing its business. MSC companies in sectors such as telecom, manufacturing, technology, etc constitute an attractive target market for Salesforce.com.