We Blog CRM

Today’s big deal of big deals: Dow Jones & Company and Salesforce.com have announced the availability of Dow Jones Wealth Manager for the salesforce.com AppExchange.

Dow Jones Wealth Manager is touted for its “Client News Match” capabilities, which map Dow Jones information to custom client profiles in an effort to spur personalized client communication.

Built using the Salesforce platform, Dow Jones Wealth Manager is available for test drive and deployment from the Financial Services category on the AppExchange.