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SAP AG announced a nice client win today, with document processing and postal specialist Böwe Bell & Howell will replace its extant CRM system with mySAP Customer Relationship Management. BBH will roll out mySAP CRM initially within its North American service organization and later extend implementation throughout parent company operations worldwide.

BBH plans to link the mySAP CRM application to its existing GPS system, seeking to enable selection and dispatch of the most appropriate service technician at the closest customer location.