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While SAP HQ was detailing its “new game changing approach to the mid-market” (i.e. the development of a hosted suite of business applications for the midmarket) ‘Stateside, SAP Arabia outlined details of its upcoming participation at Cairo ICT 2007. The annual show is Egypt’s largest IT exhibition.

SAP Arabia will be taking the opportunity presented by the show to hard-sell the latest solutions and products from the open-sourcers including mySAP ERP, mySAP CRM, mySAP supply chain management and mySAP supplier relationship management. I

n the announcement, SAP Arabia president Essam Enany saw the show as key to his branch’s interests: “SAP’s presence at Cairo ICT [event] represents our ongoing commitment to the region” and promised his company’s product would help area firms to “out-think, out-execute and out-perform their competitors.” (Sounds like a true SAP guy, eh?)

In the Egyptian market, SAP Arabia’s foci in 2007 will be public affairs, financial services, mid-market and real estate markets.