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SAP and Siebel have been rated the joint leaders in the $ 2.5 billion CRM market according to a report by the research house IDC. IDC states that SAP has managed successful sales of its CRM solution in segments that are already using its ERP solutions, such as manufacturing and transport.

Finance is the largest CRM applications maket in Western Europe, it is closely followed by manufacturing and communications. The two largest markets are the U.K and Germany. A report by the Yankee Group positions NetSuite as the market leader in business application suites meant for SMEs.