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There are several things that companies focusing on building customer relationships should pay particular attention to. These include paying attention to basic issues like spelling the customer’s name correctly and updating databases promptly in case of a name/address change. This is so that the database holds the correct name and the right address.

The segmentation/classification of service levels should be broken to an inquiring customer in the most discreet way possible. The behavior and non-verbal gestures of the customer-facing staff should inspire a feeling of confidence in customers and not come across as faux friendliness. Subscriptions to offers and upgrades should be at the customer’s discretion and companies should avoid foisting new services and the concomitant charges on unsuspecting consumers.