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Maximizer Software had a big day today, as they announced the latest version of their CRM platform, Maximizer CRM 11. And in a lot of ways, Maximizer’s news will have a big impact on the CRM market in general, considering their mobile CRM component is one of the crowning glories of CRM 11.

Maximizer CRM 11 is going to be the first SMB-focused CRM offering with inclusive, all-access model-encompassing mobile, web, and desktop CRM access options. Developed with consideration for businesses that need to do more with less, and whose mobile forces are growing, the latest iteration of Maximizer CRM broadens their web access footprint with the addition of support for Firefox. In addition, the marketing, business performance management, and business intelligence tools have been improved.

Maximizer’s MaxMobile CRM application is most certainly not new, but the recent upgrades to it will likely make it hard for competitors to offer lesser mobile CRM components. MaxMobile CRM offers real-time access and editing and creation capabilities—a huge plus for mobile CRM—as well as complex mapping functions. Maximizer’s mobile CRM is only available for the RIM BlackBerry and Windows Mobile phones, likely because they currently offer the best security when it comes to secure enterprise data.

But the big thing to come from this latest release isn’t the innovations to the mobile aspect: Maximizer is going to make waves with the excitement they’re throwing behind MaxMobile CRM. For one thing, the company’s website has just as much if not more information about mobile CRM than traditional, desktop-based CRM. Also, the fact that Maximizer gave MaxMobile CRM practically equal billing when announcing the release of Maximizer CRM 11—even though MaxMobile isn’t a new product—is a pretty big deal.

So how big a deal is it, exactly? Right now, given that the products were only announced, we can only speculate. But Maximizer has a lot of clout as a CRM provider for SMBs, so their products help maintain a certain standard in that segment of the CRM market. MaxMobile CRM might not be available for all smartphones (no iPhone CRM here), but the attention being paid to the product makes it impossible to ignore. Quite often, the buzz surrounding a product will only fuel the demand for it. And Maximizer has a good product to back up all the talk—it’s going to be hard for their competitors to offer anything less.

SAP and RIM have come together in order to tap into each other competencies and in the process develop mobile CRM applications that can be made available to an increasing population carrying portable devices.

Mobile professionals with the new “Crackberry” handheld device can access SAP software from anywhere in the world. SAP says that it expects its CRM application to be integrated with the device over the next few months, with more of its business applications, such as enterprise resource planning and supply chain management suites, to follow suite afterwards.

iEnterprises, a company into desktop and wireless CRM, has come out with the Mobile Edge Express for Microsoft Dynamics CRM. The mobile application is a joint effort involving iEnterprises, RIM, and Microsoft. The click and run application is targeted at SMBs who are using Microsoft Dynamics CRM Live or partner-hosted Microsoft Dynamics CRM and would wish to access the information on their Blackberry Smartphones.

MobileEdge Express is a turn key SaaS solution, which means that it’s inexpensive to deploy and there are no upfront hardware costs, upgrades or licensing fees. The software is a simple download that allows users to obtain instant access to information such as their contacts, opportunities and cases even when they are on the move. The software is available on monthly or annual contract payment.

MobileEdge is perfectly suited for the small screens of handheld devices. Users are spared time consuming data look-ups and slow connections because the MobileEdge uses a client/server architecture that ensures data availability both online and offline; so you are not dependent on cellular coverage for access to information. You can store relevant data on the device as well as on the host server. Intuitive navigation allows viewing of information that is relevant and specific to the need of the moment. Since MobileEdge is deployed and managed wirelessly, upgrades and administration happens smoothly.

Learn more here.