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Maximizer Software announced its partnership with McObject to enhance mobile productivity on Maximizer’s mobile CRM offering for BlackBerry smartphone devices.

With the new partnership, on-the-road sales professionals, business owners and others relying on popular BlackBerry devices will be able to store more critical data from Maximizer CRM onto their mobile device. The Perst Lite object-oriented embedded database from McObject, running on the Java ME mobile device platform, will enable CRM data to be stored on flash memory-based Secure Digital (SD) cards to extend storage capacity while on the road - making it possible to access more customer information in real-time, instead of relying on networks to download new data to the device.

Am not sure if Maximizer is stepping into virgin territory, for me at least this is the first time that I am hearing of CRM for the sole proprietor. Of course there are contact managers out there that can be used by entrepreneurs and work from home moms but what Maximizer has done is to be there for the entrepreneur and hopefully grow with him as he moves towards becoming a mid-market player.

The Maximizer Contact Manager allows entrepreneurs to get an idea of how to incorporate CRM into their business. Maximizer hopes that once businesspersons learn the CRM ropes with the help of the stripped down version they will move to the vendor editions that offer more bells and whistles. This transition to a full-featured CRM will accompany a maturity in business and will happen in a seamless manner so that entrepreneurs can add functionalities such as customer service, case management, and marketing when they feel that the time is right.
Maximizer is offering its entrepreneur package at a low cost; features offered include analytics, mobility, reporting and time management and more.