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Dunbar Armored, an armored car company headquartered in Hunt Valley, Maryland, has selected Microsoft Dynamics CRM 3.0 for its sales teams. Dunbar will use the CRM technology to integrate data that is generated in its 80 branches across the US. Microsoft scored over competing CRM systems on the basis of its role-based CRM capabilities.

The Microsoft offering will work alongside Dunbar’s existing systems that store customer information. The deployment of Microsoft will enable Dunbar to eliminate manual processes and working with spread sheets for obtaining information on prospects and customers. Planning and reporting scenarios, such as consolidation and budgeting, are offered through integration with Microsoft Office PerformancePoint Server.

American of Martinsville, a Virginia-based contract furniture manufacturer, will be deploying Microsoft Dynamics AX 4.0 and Microsoft Dynamics CRM 4.0. American of Martinsville has a major presence in the furniture segment consisting of hospitality and health care markets.

American of Martinsville will use Microsoft Dynamics AX to automate its quoting process, project management and customer communications. Microsoft Dynamics CRM modules implemented by the company include project management, quote management and customer communications.

The company chose Microsoft CRM after evaluating products from Sage, SYSPRO, SAP AG, and Infor.