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Vtrenz, Inc. has announced today its working arrangement with Microsoft to integrate its patent-pending Vtrenz iMarketing Automation platform with Microsoft Dynamics CRM 3.0. Vtrenz, in collaboration with Microsoft, hopes to develop a tight integration allowing organizations to establish a closed-loop lead to sale processes.

The project is designed to address the mid-market organizations market with specific foci on business-to-business high-tech, financial services and professional services. iMarketing Automation, an integrated demand generation and marketing analysis solution, promises to “extend and strengthen the value of Microsoft CRM for mutual customers while improving overall marketing effectiveness.”

Touted features in iMarketing Automation include its email, direct mail, landing page, survey and web tracking functions.

Vtrenz is a provider of on-demand marketing automation solutions for organizations of all sizes. Vtrenz’ flagship, the integrated marketing automation platform, is iMarketing Automation.