Comments on: Tough Economy Shifting Company Strategies http://www.blogcrm.com/tough-economy-shifting-company-strategies.php Keeping an Eye on Customer Relationship Management Thu, 29 Jul 2010 19:10:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mark Donkin http://www.blogcrm.com/tough-economy-shifting-company-strategies.php/comment-page-1#comment-509 Mark Donkin Wed, 05 Nov 2008 11:39:37 +0000 http://www.blogcrm.com/tough-economy-shifting-company-strategies.php#comment-509 Businesses are under pressure to innovate as never before. They must respond instantly to changes in their market places. So they need products that are simple and adaptable. Products like SalesForce and Oracle on-demand are not poor products per se, but they are too unwieldy and complex for most organisations to use properly. I cannot tell you how many conversations I have had over the past year with managers who have purchased these products, often on expensive multi-user licences, simply to have them languish unadopted by a majority of the employees they were bought to serve. The key to a successful CRM deployment is getting buy-in from the end users. Too many systems are bought by senior management. But if the CRM offering is simple and quick to get going, employees, especially sales staff, will find multiple reasons not to use it. Businesses are under pressure to innovate as never before. They must respond instantly to changes in their market places. So they need products that are simple and adaptable. Products like SalesForce and Oracle on-demand are not poor products per se, but they are too unwieldy and complex for most organisations to use properly. I cannot tell you how many conversations I have had over the past year with managers who have purchased these products, often on expensive multi-user licences, simply to have them languish unadopted by a majority of the employees they were bought to serve.

The key to a successful CRM deployment is getting buy-in from the end users. Too many systems are bought by senior management. But if the CRM offering is simple and quick to get going, employees, especially sales staff, will find multiple reasons not to use it.

]]> By: Mark http://www.blogcrm.com/tough-economy-shifting-company-strategies.php/comment-page-1#comment-506 Mark Fri, 31 Oct 2008 22:12:39 +0000 http://www.blogcrm.com/tough-economy-shifting-company-strategies.php#comment-506 I think you hit the nail on the head here. Not only can a good CRM save a company money, but the intangibles such as time, energy, productivity and more are all benefits of a good CRM that is used properly. Thanks for the info. Mark www.salesnexus.com I think you hit the nail on the head here. Not only can a good CRM save a company money, but the intangibles such as time, energy, productivity and more are all benefits of a good CRM that is used properly.

Thanks for the info.

Mark
http://www.salesnexus.com

]]> By: Alina Popescu http://www.blogcrm.com/tough-economy-shifting-company-strategies.php/comment-page-1#comment-504 Alina Popescu Fri, 31 Oct 2008 14:39:28 +0000 http://www.blogcrm.com/tough-economy-shifting-company-strategies.php#comment-504 Hi! Sorry for the error above! I wanted to say that businesses are already cutting costs in countries where the economic crisis has not even started. I also see them switching from promotions and special offers targeted at gaining new customers to promotions for the existing customer base, to make them feel appreciated and make sure they stay. Alina Hi! Sorry for the error above! I wanted to say that businesses are already cutting costs in countries where the economic crisis has not even started. I also see them switching from promotions and special offers targeted at gaining new customers to promotions for the existing customer base, to make them feel appreciated and make sure they stay.

Alina

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