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Verticals onDemand, a vendor of Software-as-a-Service CRM products for the pharmaceutical and biotechnology industry, has secured $4 million of funding from Emergence Capital Partners, a venture capital firm specializing in investing in technology-enabled services companies.

Emergence has a habit of backing winning horses, its other investments include Salesforce.com, SuccessFactors and HireRight. Verticals hopes to ride the next big wave of SaaS that will cover the vertical market and platform-as-a-service. The company will use the funding to further develop its flagship product - the VBioPharma SaaS CRM application for the life sciences market.