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Avectra, the top provider of web-based association management software solutions and Forrester Research analyst Liz Herbert will host a one-hour Webinar on Thursday, June 8th at 2pm EST entitled “Lessons Learned: Selecting and Implementing Association Management Software.” Herbert is a premier analyst on the Forrester enterprise applications research team and is touted as a leading authority on CRM trends, strategies and best practices.

The webinar will address how AMS helps organizations dramatically improve their relationship management and marketing efforts; best practices in implementation and user adoption of a software solution; and mistakes commonly made by member-based organizations of all sizes and how to avoid them. A live question and answer session with Herbert following the presentation with Herbert. In addition, all registrants will receive a free copy of Forrester’s new report, “Best Practices for CRM Deployment,” outlying ten deployment tips used by leading organizations to ensure the success of their CRM initiatives.

Avectra is the leading provider of membership management software solutions, with more than thirty years of experience serving over forty million and 750 member-based organizations. Avectra is headquartered in McLean, Va., and has offices in Chicago and Los Angeles.